San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

June 2005 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Wendy Wood
Pacific Bell
(925) 823-8042

Gayathri Raman
(650) 303-3186

Francois Cartier
(650) 588-2470

Mehmet Orun
(650) 225-5221

Lynn Johnston
Pacific Bell
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495


Wednesday, June 1, 2005 at:

Genentech, Inc.

Building 54, Conference Room 54230
501 Forbes Blvd.
South San Francisco, CA


8:30 - 9:00
 Continental Breakfast

9:00 - 9:15
 Welcoming Remarks

9:15 - 10:15
  Sarbanes-Oxley Compliance and Data Management

  Frank Toms, Data Advantage, Inc.
  Walter Moeller, Principle Partners, Inc.

10:15 - 10:30

10:30 - 11:45
 Continued Presentation

11:45 - 12:00
 Questions and Wrap-Up

12:00 - Lunch
 Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

Genentech, Inc.
Building 54, Conference Room 54230
501 Forbes Blvd.
South San Francisco, CA

Genentech is located North of the San Francisco International Airport, off Highway 101.

From the East Bay:
Take Highway 580W towards San Francisco
Take I-80W to San Francisco. I-80 becomes 101 South
Take Grand Ave/Downtown exit towards Airport Blvd.
Turn Left on Airport Blvd. (.1M), and Left onto Grand (.3M)
Go over the highway, staying on Grand
Turn Left onto Forbes Blvd.
Building 54 is located on the left side of the street at 501 Forbes.
Park at ther far side of the building and follow the directions to Conference Room 54230.

From the Peninsula:
Take 101 North towards SFO airport.
Take Grand Avenue exit after the airport
Turn Right onto E. Grand (.3M)
Turn Left onto Forbes (.7M)
Building 54 is located on the left side of the street at 501 Forbes.
Park at ther far side of the building and follow the directions to Conference Room 54230.

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Sarbanes-Oxley Compliance and Data Management

Presentation Abstract:

The Sarbanes Oxley Act of 2002 was passed to address corporate accounting scandals and to shore up investor confidence in financial reporting. American corporations are rushing to comply. Some will do only the minimum that is required, others will see it as an opportunity to establish business practices that will serve them well in the future.

Consulting firms provide Compliance Frameworks that provide checklists for implementation. They address things like process controls, roles and responsibilities, and periodic audits. Most of them, however, do not explicitly address Data Management as something that can be measured. This presentation will discuss some of those implied factors that compliance teams may want to consider.

Speaker's Biographies:

Frank Toms, Data Advantage, Inc.

Frank Toms is a Senior Consultant at Data Advantage Incorporated, a Bay Area consulting firm. He specializes in Enterprise Information Architecture, Logical Data Modeling, and Data Warehouse Design. With nearly 30 years of experience in a variety of industries, Frank has developed a pragmatic approach to applying Data Management principles. As he transitions from practitioner to teacher, Frank will be offering private and public courses to interested professionals.

Frank has made presentations to DAMA on a variety of topics. He is a Past President of San Francisco DAMA. He is also one of the founders of the original chapter in Los Angeles.

Walter Moeller, Principle Partners, Inc.

Mr. Walter Moeller is a Senior Consultant & Facilitator skilled in project management and consulting for projects including Sarbanes-Oxley, e-Commerce, Enterprise Architecture & Infrastructure, Data Warehouse Strategy, Business Strategy and Information Systems Strategy, Business Problem Resolution and Project Management of Application Development Programs and Projects. He provides consulting services for Impartial Facilitation Leadership, Data Architecture, Business Process Reengineering, Program Management and Organizational Change Management. He is a resourceful leader in providing innovative services and technical training to clients in diverse industries.

Mr. Moeller has an MBA, an undergraduate BBA (with honors) and over twenty years of Management and Information Systems Consulting; in addition to nineteen years of Information Systems design, development and deployment.

Mr. Moeller has worked for three of the former "big eight" management consulting firms and has founded and managed 'boutique' consulting firms in the San Francisco Bay Area for over ten years.

Mr. Moeller has taught college courses in Computer Concepts, Project Management and Business Process Analysis. He has provided facilitation & methodology training for business executives, middle management and other consultants in Strategic Planning, Project Management, Management of Culture Change, Business Process Analysis, Data Modeling and Knowledge Management. He has been published in professional journals, as well as in hardback publications. He has made presentations to senior management as well as technical audiences in the US and internationally.

For more details, contact him at 650-631-0600, or review his client list and previous projects at:

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The SF DAMA Chapter invites you to join us at BrainStorm's Business Process Management Conference in San Francisco, June 28 - 29, 2005

The SF DAMA Chapter is proud to participate in this highly acclaimed event as an Association Co-Sponsor, and as part of our sponsorship, we have secured a limited number of 1-Day Guest Passes** (a $795 value each) for our members.

I have included event information below.

To request a 1-Day Guest Pass**, please enter Priority Code SFDAMAE at: or call (508) 393-3266 by June 3rd.

We hope you will join us at this exciting and educational event.

Wendy Wood
SF DAMA Chapter

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2005 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
July 6, 2005 No DAMA Meeting Scheduled
August 3, 2005 Topic and Presenter To Be Announced

SBC, San Francisco
3rd St., San Francisco, CA
September 7, 2005 No DAMA Meeting Scheduled

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