San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

August 2005 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Wendy Wood
Pacific Bell
(925) 823-8042

Gayathri Raman
(650) 303-3186

Francois Cartier
(650) 588-2470

Mehmet Orun
(650) 225-5221

Lynn Johnston
Pacific Bell
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495


Wednesday, August 3, 2005 at:

SBC, San Francisco

370 Third St., EMBARC Room
San Francisco, CA


8:30 - 9:00
 Continental Breakfast

9:00 - 9:15
 Welcoming Remarks

9:15 - 10:15
  A Customer Master - MDM - Implementation
  Stephen Thompson, Genentech, Inc.

10:15 - 10:30

10:30 - 11:45
 Continued Presentation

11:45 - 12:00
 Questions and Wrap-Up

12:00 - Lunch
 Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

SBC, San Francisco
370 Third Street, EMBARC Room
San Francisco, CA

From the East Bay:
Take the Harrison St exit on the left toward Embarcadero, Turn left onto Harrison St.,
Turn right onto 3rd St.

From the Peninsula:
Take I-80 E towards Bay Bridge/Oakland/Seventh St/US-101N, Merge onto I-80E, Take the
Fourth St. exit towards Embarcadero, Merge onto Bryant St, Turn left onto 3rd St.

Exit the Montgomery BART station. SBC is three blocks south of Market

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A Customer Master - MDM - Implementation

Presentation Abstract:

In this presentation, Steve Thompson will walk through the genesis of the company's Customer Master implementation project, from the business case, solution selection and architecture, to implementation challenges, how the system is used, and next steps.

Speaker's Biography:

Stephen Thompson, Genentech, Inc.

Stephen Thompson is a Senior Manager at Genentech serving as the business owner for the newly launched Customer Master system within Genentech. Stephen has over 7 years of IT project management experience and 6 years of pharmaceutical sales experience with an emphasis on academic/institutional selling. As a principal consultant for PricewaterhouseCoopers and IBM, Stephen has led Siebel implementations for numerous Fortune 500 companies in the electronics industry with a focus on sales and customer master implementations. He has also served as business owner for SFA applications development for Pfizer as a member of the Information Sciences group, working in partnership with Dendrite, a prominent SFA solutions provider in the pharmaceutical industry. He also provided sales input into the development of Pfizer's core master systems, which included physician, hospital, and payer master systems. His sales experience provides a unique foundation and constant drive to focus on the business benefit that can be derived from IT projects.

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Membership Renewal

Fellow SF-DAMA Members

Our membership registration drive is about to commence and our goal is to get 100% renewal response from our members.

The membership registration fees are the same amount as last year:
  • $200 - Corporate Membership - this is for your entire company!
  • $65 - Individual Membership
Invoices will be mailed out soon to Individual Members and to the primary contact of Corporate Memberships.

Please visit the SF-DAMA website at: for more information.

From the menu on the left, just click "Becoming A Member". Read the instructions and fill in the registration form.

The entire process is easy! And, you can select to pay the registration fee through PayPal.

Watch for more announcements.

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2005 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
August 3, 2005 A Customer Master - MDM - Implementation
Stephen Thompson, Genentech, Inc.

SBC, San Francisco
370 Third St., EMBARC Room
San Francisco, CA
September 7, 2005 No DAMA Meeting Scheduled

October 5, 2005 The Politics of Data Management
Danette McGilvray, Granite Falls Consulting, Inc.

SBC, San Ramon
2600 Camino Ramon
San Ramon, CA

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