San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

February 2006 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Wendy Wood
Pacific Bell
(925) 823-8042

Gayathri Raman
(650) 303-3186

Francois Cartier
(650) 588-2470

Mehmet Orun
(650) 225-5221

Lynn Johnston
Pacific Bell
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495


Wednesday, February 1, 2006 at:

APL, Limited

1111 Broadway, Training Rooms 2 & 3 (1st Floor)
Oakland, CA


 Our February 1, 2006 meeting will not be the usual topic presentation but
 instead our Chapter will be holding a JAD workshop for the logical design
 of a new and improved SF-DAMA Membership Database.

 Please see the PRESENTATION Section below for details.

  8:30 -  9:00  Continental Breakfast
  9:00 -  9:10  Introductions and Upcoming SF-DAMA Board Elections
  9:10 -  9:15   JAD Session Goals & Objectives

  Walter Moeller - Facilitator
  Principle Partners, Inc.
  9:15 -  9:30  Overview Brain-Storming approach & Session Ground Rules
  9:30 - 10:15  DAMA Participants Brain-Storming for Initial Data Requirements
 10:15 - 10:30  Conceptual data model drafted
 10:30 - 10:45  Break
 10:45 - 11:00  Presentation and validation of Conceptual Data Model Views
 11:00 - 11:30  Begin to extend model into Logical Model
 11:30 - 12:00  Feedback and Next Steps
 12:00 - Lunch  Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

APL, Limited
1111 Broadway, Training Rooms 2 & 3 (1st Floor)
Oakland, CA

Directions from the East Bay from Highway 24 (proceeding westbound):
  • Continue on 24 until it becomes Highway 980.
  • Exit from 980 at the 12th St. Exit.
  • Turn left onto 11th St. and go over the freeway.
  • Proceed 4 blocks to 11th and Broadway.
Directions from the East Bay from 880 (proceeding northbound):
  • Exit at Broadway in Oakland.
  • At bottom of exit, turn right onto Broadway.
  • Go about 6 blocks to 11th and Broadway.
Directions From Bay Bridge (proceeding eastbound):
  • Take Highway 580, the middle choice.
  • Take Highway 980 Exit.
  • Exit from 980 at the 12th St. Exit.
  • Turn left onto 11th St. and go over the freeway.
  • Proceed 4 blocks to 11th and Broadway.
From Highway 80 (proceeding southbound, or what they call westbound):
  • As you approach the Bay Bridge, take Highway 580 eastbound, the left choice.
  • Take Highway 980 Exit.
  • Exit from 980 at the 12th St. Exit.
  • Turn left onto 11th St. and go over the freeway.
  • Proceed 4 blocks to 11th and Broadway.
  • Exit 12th Street/Oakland City Center Station

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JAD Session New SF-DAMA Membership Database

Facilitated by Walter Moeller, Principle Partners, Inc.


The SF-DAMA Membership database has served the Chapter well these past several years, but the consensus among the Board of Directors is that we have outgrown our legacy system. We need bigger. We need better.

So just what does better mean? What information will this new database contain? What are the business requirements? What will the logical model look like? And finally, who can even begin to model such a thing? Who has experience doing this sort of project? Who will work for free?

Well, we've put our collective heads together and decided that this is just the sort of a job for .... (drum roll here) ..... The entire SF-DAMA Membership !

Yes, each and every one of you is invited to come and participate in the JAD workshop that could, ultimately, result in the best membership database this side of Information Heaven.

The workshop needs people who understand the business of organizational membership management. We also need people who understand how to make technology work to meet our ends. In short, we need you, fellow SF-DAMA Member. Can you be the Business User and be the Analyst at the same time?

Workshop Ground Rules

Walter Moeller, our esteemed colleague and former SF-DAMA President, has graciously offered to facilitate the proceedings. The meeting will be held at APL in downtown Oakland. Walter has prepared the workshop ground rules.

Follow this link and Print A Copy for the meeting:   Feb 2006 Meeting Ground Rules

Baseline Requirements

Another esteemed colleague and former SF-DAMA President, Dan Weller, has been kind enough to draft a document for us that will constitute the baseline requirements for our new membership database. Nothing is etched in stone, this document is meant to be a starting point for your thoughts and ideas.

Print A Copy of this MS-Word document for the meeting too:   Feb 2006 Meeting Database Baseline Requirements


The expectations are high that our Chapter has what it takes to design a great new database. We are anticipating that this meeting will be informative, professionally enriching and most of all FUN. We look forward to seeing you at APL on February 1st. Don't miss this event.

Facilitator's Biography:  Walter Moeller, Principle Partners, Inc.

Mr. Walter Moeller is a Senior Consultant & Facilitator skilled in project management and consulting for projects including Sarbanes-Oxley, e-Commerce, Enterprise Architecture & Infrastructure, Data Warehouse Strategy, Business Strategy and Information Systems Strategy, Business Problem Resolution and Project Management of Application Development Programs and Projects. He provides consulting services for Impartial Facilitation Leadership, Data Architecture, Business Process Reengineering, Program Management and Organizational Change Management. He is a resourceful leader in providing innovative services and technical training to clients in diverse industries.

Mr. Moeller has an MBA, an undergraduate BBA (with honors) and over twenty years of Management and Information Systems Consulting; in addition to nineteen years of Information Systems design, development and deployment.

Mr. Moeller has worked for three of the former "big eight" management consulting firms and has founded and managed 'boutique' consulting firms in the San Francisco Bay Area for over ten years.

Mr. Moeller has taught college courses in Computer Concepts, Project Management and Business Process Analysis. He has provided facilitation & methodology training for business executives, middle management and other consultants in Strategic Planning, Project Management, Management of Culture Change, Business Process Analysis, Data Modeling and Knowledge Management. He has been published in professional journals, as well as in hardback publications. He has made presentations to senior management as well as technical audiences in the US and internationally.

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SF-DAMA Board Elections 2006

Elections for the SF-DAMA Board of Directors will take place during the SF-DAMA Chapter Meeting on March 1, 2006. A brief announcement and overview of the Board positions will be on the agenda of the Feburary 1, 2006 Meeting. Nominations will be accepted throughout the month. Here are the Board positions and the list of responsibilities:


The President of DAMA is responsible for the following:

  • Preside over monthly chapter meetings
    • Open and close meeting
    • Present monthly business
  • Schedule and preside over chapter board meetings
  • Determine and delegate special projects such as:
    • Surveys
    • Consultant Directory
    • Membership Profile
    • DAMA brochure
  • Serve as a clearinghouse for outside requests
  • Represent chapter to DAMA International
  • Act as coordination point for activities of all board members
  • Provide input to monthly newsletter when appropriate


The Treasurer of DAMA is responsible for the following:

  • Reimburse monthly meeting host for refreshments
  • Reimburse board members for expenses
  • Set-up and maintain DAMA accounts
  • Prepare annual budget and regular budget reports
  • Prepare regular Profit and Loss statements
  • Collect attendance fees from non-members

Resource Director

The Resource Director of DAMA is responsible for the following:

  • Solicit and coordinate meeting places for monthly meetings
  • Set up site for monthly meetings
  • Provide for refreshment catering at monthly meetings
  • Determine lunch location and make reservations for monthly meetings
  • Provide input about meeting sites, including maps, to Communications Director
  • Run annual Board of Directors election

Program Director

The Program Director of DAMA is responsible for the following:

  • Solicit speakers for monthly meetings
  • Prepare and send invitation and thank-you notes to speakers for monthly meetings
  • Take the speakers to lunch after monthly meetings
  • Provide input about speaker topics and backgrounds to Communications Director
  • Introduce speakers at monthly meetings
  • Provide list of planned speakers for 2-4 months in advance
  • Solicit membership for ideas on meeting agendas and speakers

Communications Director

The Communications Director of DAMA is responsible for the following:

  • Prepare and distribute the monthly newsletter
    • Collect input from other board members
    • Edit and assemble the newsletter in both HTML and Word formats
    • Update upcoming Conferences web page
    • Update upcoming Meetings Schedule web page
    • Update links to other Websites web page when needed
    • Upload the newsletter and changed web pages to the website
    • E-Mail a newsletter notification to all members
    • Forward rejected notices to membership director for follow-up
  • Maintain the DAMA Website on a monthly basis
    • Update existing web pages as needed
    • Create new web pages and related links as requested
    • Publish speakers presentations
    • Maintain communication with the service provider

Membership Director

The Membership Director is responsible for the following:

  • Solicit new members and serve as focal point for membership questions
  • Maintain DAMA roster and mailing list
    • Collect information from Treasurer on new members
    • Add names from monthly meeting attendance list
  • Create and give email addresses to Newsletter Editor monthly
  • Create annual Roster of Members and distribute to membership
  • Provide nametags and attendance sheet at monthly meetings
  • Maintain and distribute DAMA stationary and envelopes to Board of Directors
  • Work with Treasurer on new member applications and annual dues

DAMA Day Director

The DAMA Day Director is responsible for the following:

  • Determine and reserve location for DAMA Day
  • With Program Director, arrange speakers for DAMA Day
  • Plan and coordinate morning refreshment catering and lunch arrangements for DAMA Day
  • Advertise and promote DAMA Day
  • Create brochure for DAMA Day, have it printed, and sent to all members and other interested people
  • Organize and coordinate DAMA Day registration and management of day's activities

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2006 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
March 1, 2006 To Be Announced

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