San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

March 2006 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Wendy Wood
(925) 823-8042

Gayathri Raman
(650) 303-3186

Francois Cartier
(650) 588-2470

Mehmet Orun
(650) 225-5221

Lynn Johnston
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495




WEDNESDAY, MARCH 8, 2006 at:

AT&T, San Ramon

2600 Camino Ramon
San Ramon, CA 94583


 8:30 - 9:00  Continental Breakfast
 9:00 - 9:05  Welcoming Remarks
 9:05 - 9:15
 Elections for SF-DAMA Board of Directors

 9:15 - 10:15
  The Promise of Semantic Technology

  Neil Raden, Hired Brains, Inc.

 10:15 - 10:30

 10:30 - 11:45
 Continued Presentation

 11:45 - 12:00
 Questions and Wrap-Up

 12:00 - Lunch  Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

AT&T, San Ramon
2600 Camino Ramon
San Ramon, CA 94583

Directions from North located about 11 miles South of Walnut Creek:
  • South on Hwy 680
  • Exit East Bollinger Canyon (turn left)
  • Follow directions below from "*"
Directions from South located about 5 miles North of 580 X 680 Interchange:
  • North on Hwy 680
  • Exit East Bollinger Canyon (turn right)
* Continue East about 1 mile:
  • Left on Camino Ramon
  • Left into AT&T Main Entrance at 2600 Camino Ramon (there is a large lattice in front and a lake on the left after turning)
  • Park in North East (on right) or Visitor's Parking Lot at end of driveway
  • Wait at Front Desk for an AT&T DAMA Employee to sign you in

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The Promise of Semantic Technology

Presentation Abstract:

Current packaged applications and application development tools are good at provisioning data to the knowledge worker, but the complexity of the job in an externalized world demands much more automation of knowledge work. A solution is needed that can gather, store and process a much richer set of information. To do that, it has to be able to scale to massive amounts of data, and respond to events in real-time. Semantic technology is showing real promise in these areas.

What is the promise of semantics? Interoperability, not just integration. Orchestration of services. Agility in business processes. Rich models of behavior. Machines that can apply policy, not just rules ; in short, all of the things that have been promised before. The difference this time is the departure from the earliest principles of IT, release from the bonds of managing from scarcity and simplifying models. Can a subtle shift in mathematics from matrix algebra (relational) to graph theory (ontology) engender all of this? Not without a lot of hard work, but it's possible.

This is especially important to those involved in data management as the emphasis has already begun to shift from data/technical know-how to domain expertise.

Speaker's Biography:

Neil Raden, Hired Brains, Inc.

Neil Raden is the founder of Hired Brains and is a practicing consultant, industry analyst, speaker and author. He has over two decades of experience in the application of analytics to diverse fields ranging from actuarial science, biotech, logistics and nuclear waste management to cosmetics marketing, brake manufacturing and capital budget analysis. His articles appear in industry magazines and he is the author of dozens of sponsored white papers for vendors and other organizations.

Hired Brains implements analytical solutions for clients in North America and Europe and provides market research, industry analysis and strategy consulting services to technology providers.

Neil’s book, “Crossing the Knowing-Doing Gap with Semantic Technology” will be published this fall.

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SF-DAMA Board Elections 2006

Elections for the SF-DAMA Board of Directors will take place during the rescheduled SF-DAMA Chapter Meeting
on March 8, 2006.

These are the current nominees:

  • President, Francois Cartier
  • Treasurer, Tom Gaffney
  • Membership, Lynn Johnston
  • Program Director, Mehmet Orun
  • Communications, Sandra Gogas
  • Resource Director, vacant
  • DAMA Day, Wendy Wood

If you would like to run for any of these positions, please contact Wendy Wood or come to the meeting.

The new board and committee chairs begin April 1.

Wendy Wood
President, SF DAMA

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2006 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
April 5, 2006 Archiving and Regulatory Compliance
May 3, 2006 Content Mining for Business Intelligence
Jay Henderson
AT&T, San Ramon
June 7, 2006 Data Acquisition and Quality Assessment
Jamie Jones

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