| San Francisco DAMA
Newsletter |
Data Management
Association, Inc.
San Francisco Bay Area Chapter
268
Bush Street, Suite 2523
San Francisco, CA 94104
http://www.sfdama.org/
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MAY 2006 MEETING
Wednesday, May
3, 2006 at:
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State Compensation Insurance Fund. |
| One So. Van Ness Avenue (at
Market Street). |
| 2nd Floor, Atrium Conference
Room. |
| San Francisco, CA
94103 |
|
AGENDA
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| 8:30 -
9:00 |
Continental
Breakfast
|
| 9:00 -
9:15 |
Welcoming
Remarks
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| 9:15 -
10:15 |
Text Analytics &
Business Intelligence
Jay Henderson,
ClearForest Corp.
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| 10:15 -
10:30 |
Break
|
| 10:30 -
11:45 |
Continued
Presentation
|
| 11:45 -
12:00 |
Questions
and Wrap-Up
|
| 12:00 -
Lunch |
Restaurant
(to be announced at the
meeting)
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"They are able because they think they are
able."
-Virgil |
| Information Resource Management:
Setting Standards for Excellence |
DIRECTIONS
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Directions To This Month's Meeting:State
Compensation Insurance Fund.
One So. Van Ness Avenue
(at Market Street).
2nd Floor, Atrium Conference Room
San
Francisco, CA 94103
From the East Bay:
Enter SF on I-80 W across Bay Bridge
Merge
onto US-101 N toward MISSION ST.
Take the US-101 N /
MISSION ST exit toward VAN NESS AVE / G G BRIDGE.
Turn
SLIGHT RIGHT onto MISSION ST / US-101 N. Continue to follow
US-101 N.
Continue on 101N ending at 1 S. VAN NESS
AVE
|
From the Peninsula:
Enter SF on 101N.
Take the US-101 N /
MISSION ST exit toward VAN NESS AVE / G G BRIDGE.
Turn
SLIGHT RIGHT onto MISSION ST / US-101 N. Continue to follow
US-101 N.
Continue on 101N ending at 1 S. VAN NESS
AVE.
|
BART:
3 blks from the CIVIC CENTER BART STATION -
Exit BART on 8th Street.
Walk West on Market
Street.
Bank of America Building at 1 S. Van Ness
Ave.
is just across 11th
Street.
| MUNI:
Nearest Metro/Subway Station: Van Ness Station,
1 minute walk.
Nearest Bus Stop: 47, J, K, M, N, all above
ground Market Street busses, 1 minute
walk.
|
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Text Analytics & Business Intelligence
Presentation Abstract:
During DAMA Day 2005, Jay Henderson’s presentation on how
unstructured text can be mined to support enterprise business
intelligence needs received high marks and a request for a detailed
walk through of how the concepts work.
Enterprises are faced with a difficult information challenge: how
to analyze unified information, both text and data, in a way that
supports critical business analysis and decision-making.
Unstructured content, such as e-mails, phone messages, Web pages,
user groups and documents gives enterprises access to the voice of
their customers. Text analytics combined with existing data analysis
makes it possible to connect the dots between a 'what' and a 'why'.
Increasingly organizations are incorporating the 'voice of'
information into their traditional structured data analytics for a
better understanding of what customers think, why trends occur, and
what factors drive business behavior.
Jay will discuss how the systematic analysis of both enterprise
data and unstructured text is enabling customers to accelerate their
capacity to innovate and improve customer retention models, quality
root cause analysis and 'know your customer and supplier' risk
scores. The results are reduced warranty, customer attrition and
product development costs.
Speaker's Biography:
Jay Henderson, Director of Product Marketing,
ClearForest Corp.
Jay Henderson is responsible for the company's technology
strategy, vertical marketing, and product positioning. Before
joining ClearForest, Mr. Henderson was a senior product manager for
SPSS, a predictive analytics, data mining, and statistics company,
where he ran a line of business focused on customer analytics for
the web channel. Previously, he was part of Cambridge Technology
Group, a management training and consulting firm, where he focused
on researching and commercializing emerging technologies. Henderson
earned degrees from the Massachusetts Institute of Technology's
Sloan School of Management and the Sorbonne (Paris IV).
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Dear
members,
The membership renewal is starting June 1st. I
mention this because for some of the corporate members, to get a
check cut and sent to the chapter in time is a process that needs to
be started early. Make sure the contact information is up to date.
I'll speak more about this next month.
Right now, I propose
we get more involved in our profession's status in the industry by
speaking up with a louder collective voice, and making sure our
collective message will be heard and understood. Let's asks
ourselves a few questions first. What has the industry's perception
of our role shifted to in the recent years? Who is tracking that?
What role do we perceive we have in regards to corporate semantics?
To information quality? To corporate standards? To change control?
To project planning? How does it compare to the external perceptions
of our role in these area? In other word, how are we doing as a
profession?
Second, I would like to offer more questions as
to where we are going as a profession. As any profession evolves,
the newer ones usually faster, so does ours. To what extent are we
individually and collectively involved in its evolution? I see a
knowledge gap between the older and the newer generation of
programmers. Does our profession have a similar problem with the
newer generation of information management professionals? What are
the new fields opening up in our profession? What are the new
challenges? Who or what is driving that evolution?
So many
questions. Shall we organize a forum sometime this year to cover
these questions? Is it a topic that we should be covering only once
in a while, or should we set up a structure that insures continuity
of analysis and findings?
Let us know how important this is
to you.
François Cartier
President, SF
DAMA
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OTHER
RESOURCES
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|
2006 SF DAMA Meetings Schedule
(All
meetings start at 8:30 a.m. and are at the following location
unless otherwise noted.)
|
| Date |
Topic / Presenter / Location |
| June
7, 2006 |
Data Acquisition
and Quality Assessment
Jamie
Jones
Genentech
|
| July
5, 2006 |
No SF-DAMA
Meeting scheduled
|
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top]
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