San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

May 2006 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Francois Cartier
(650) 588-2470

Lynn Johnston
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495

Mehmet Orun
(650) 225-5221

Raj Manickam
(650) 225-8321

Sandra Gogas
(925) 823-1273

Wendy Wood
(925) 823-8042

Wednesday, May 3, 2006 at:

 State Compensation Insurance Fund.

 One So. Van Ness Avenue (at Market Street).
 2nd Floor, Atrium Conference Room.
 San Francisco, CA  94103

 8:30 - 9:00
 Continental Breakfast

 9:00 - 9:15
 Welcoming Remarks

 9:15 - 10:15
  Text Analytics & Business Intelligence

  Jay Henderson, ClearForest Corp.

 10:15 - 10:30

 10:30 - 11:45
 Continued Presentation

 11:45 - 12:00
 Questions and Wrap-Up

 12:00 - Lunch
 Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

State Compensation Insurance Fund.
One So. Van Ness Avenue (at Market Street).
2nd Floor, Atrium Conference Room
San Francisco, CA  94103

From the East Bay:
Enter SF on I-80 W across Bay Bridge
Merge onto US-101 N toward MISSION ST.
Take the US-101 N / MISSION ST exit toward VAN NESS AVE / G G BRIDGE.
Turn SLIGHT RIGHT onto MISSION ST / US-101 N. Continue to follow US-101 N.
Continue on 101N ending at 1 S. VAN NESS AVE

From the Peninsula:
Enter SF on 101N.
Take the US-101 N / MISSION ST exit toward VAN NESS AVE / G G BRIDGE.
Turn SLIGHT RIGHT onto MISSION ST / US-101 N. Continue to follow US-101 N.
Continue on 101N ending at 1 S. VAN NESS AVE.

3 blks from the CIVIC CENTER BART STATION - Exit BART on 8th Street.
Walk West on Market Street.
Bank of America Building at 1 S. Van Ness Ave.
is just across 11th Street.
Nearest Metro/Subway Station: Van Ness Station, 1 minute walk.
Nearest Bus Stop: 47, J, K, M, N, all above ground Market Street busses, 1 minute walk.

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Text Analytics & Business Intelligence

Presentation Abstract:

During DAMA Day 2005, Jay Henderson’s presentation on how unstructured text can be mined to support enterprise business intelligence needs received high marks and a request for a detailed walk through of how the concepts work.

Enterprises are faced with a difficult information challenge: how to analyze unified information, both text and data, in a way that supports critical business analysis and decision-making. Unstructured content, such as e-mails, phone messages, Web pages, user groups and documents gives enterprises access to the voice of their customers. Text analytics combined with existing data analysis makes it possible to connect the dots between a 'what' and a 'why'. Increasingly organizations are incorporating the 'voice of' information into their traditional structured data analytics for a better understanding of what customers think, why trends occur, and what factors drive business behavior.

Jay will discuss how the systematic analysis of both enterprise data and unstructured text is enabling customers to accelerate their capacity to innovate and improve customer retention models, quality root cause analysis and 'know your customer and supplier' risk scores. The results are reduced warranty, customer attrition and product development costs.

Speaker's Biography:

Jay Henderson, Director of Product Marketing, ClearForest Corp.

Jay Henderson is responsible for the company's technology strategy, vertical marketing, and product positioning. Before joining ClearForest, Mr. Henderson was a senior product manager for SPSS, a predictive analytics, data mining, and statistics company, where he ran a line of business focused on customer analytics for the web channel. Previously, he was part of Cambridge Technology Group, a management training and consulting firm, where he focused on researching and commercializing emerging technologies. Henderson earned degrees from the Massachusetts Institute of Technology's Sloan School of Management and the Sorbonne (Paris IV).

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Dear members,

The membership renewal is starting June 1st. I mention this because for some of the corporate members, to get a check cut and sent to the chapter in time is a process that needs to be started early. Make sure the contact information is up to date. I'll speak more about this next month.

Right now, I propose we get more involved in our profession's status in the industry by speaking up with a louder collective voice, and making sure our collective message will be heard and understood. Let's asks ourselves a few questions first. What has the industry's perception of our role shifted to in the recent years? Who is tracking that? What role do we perceive we have in regards to corporate semantics? To information quality? To corporate standards? To change control? To project planning? How does it compare to the external perceptions of our role in these area? In other word, how are we doing as a profession?

Second, I would like to offer more questions as to where we are going as a profession. As any profession evolves, the newer ones usually faster, so does ours. To what extent are we individually and collectively involved in its evolution? I see a knowledge gap between the older and the newer generation of programmers. Does our profession have a similar problem with the newer generation of information management professionals? What are the new fields opening up in our profession? What are the new challenges? Who or what is driving that evolution?

So many questions. Shall we organize a forum sometime this year to cover these questions? Is it a topic that we should be covering only once in a while, or should we set up a structure that insures continuity of analysis and findings?

Let us know how important this is to you.

François Cartier
President, SF DAMA

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2006 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
June 7, 2006 Data Acquisition and Quality Assessment
Jamie Jones
July 5, 2006 No SF-DAMA Meeting scheduled

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