San Francisco DAMA Newsletter
Data Management Association, Inc.
San Francisco Bay Area Chapter
268 Bush Street, Suite 2523
San Francisco, CA 94104

August 2006 Newsletter
[directions] [presentation] [notices] [resource corner] [schedule]
DAMA Board

Francois Cartier
(650) 588-2470

Lynn Johnston
(925) 823-9572

Thomas Gaffney
State Compensation Insurance Fund
(415) 581-4495

Mehmet Orun
(650) 225-5221

Raj Manickam
(650) 225-8321

Sandra Gogas
(925) 823-1273

Wendy Wood
(925) 823-8042

Wednesday, August 2, 2006 at:

 Genentech, Inc.
 Building 83
 611 Gateway Blvd.
 South Francisco, CA  94080

 8:30 - 9:00
 Continental Breakfast

 9:00 - 9:15
 Welcoming Remarks

 9:15 - 10:15
  Process Modeling For The Business Professional

  Dr. Robert P. Conway, Information Engineering Associates

 10:15 - 10:30

 10:30 - 11:45
 Continued Presentation

 11:45 - 12:00
 Questions and Wrap-Up

 12:00 - Lunch
 Restaurant (to be announced at the meeting)

"They are able because they think they are able."
Information Resource Management: Setting Standards for Excellence


Directions To This Month's Meeting:

Genentech, Inc.
Building 83
611 Gateway Blvd.
South San Francisco, CA  94080

Genentech is located North of the San Francisco International Airport, off Highway 101.

Driving From the East Bay:
Take Highway 580W towards San Francisco
Take I-80W to San Francisco. I-80 becomes 101 South to San Jose
Turn Slight Right onto Oyster Point Blvd. (< 0.1M)
Turn Right onto Gateway Boulevard (0.3M)

Driving From the Peninsula:
Take 101 North towards SFO airport
Take the exit towards Oyster Point Boulevard (after the SFO airport)
Turn Slight Left (< 0.1M)
Turn Right onto Oyster Point Boulevard (0.1M)
Turn Right onto Gateway Boulevard (0.3M)


Genentech runs a shuttle from the Glen Park station.  You can board the shuttle on the north side of the station (Bosworth Street).  In the morning, the shuttle leaves the station at 7:25, 7:40, 7:55, 8:25, 8:40, 8:55, 9:25, 9:40 and 9:55.  It should arrive at 611 Gateway Blvd (Genentech Building 83) about 21 minutes later.

For those exiting at the South San Francisco station, board the BART South San Francisco shuttle at BART Shuttle Stop #6.  They leave the BART station at 7:10, 7:40, 8:10, 8:40, 9:10 and 9:40, and arrive at Building 83 (611 Gateway Blvd) about 11 minutes later.

NOTE:  The Genentech shuttle bus to BART has a placard announcing ‘Genentech’ and the Genentech campus buildings it serves.  This is posted on the window next to the stairs that go into the bus, but not always visible.  Please ask if you do not see a sign.

The shuttle for the return trip does not start until 3:30 pm. 

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Process Modeling For The Business Professional

Presentation Abstract:

Process modeling and data modeling are two complementary business analytical techniques that have evolved over the last few decades. As IT has shifted its focus from in-house application development to ERP/data warehousing solutions, process modeling has received less attention than data modeling for planning, building and managing information systems. Process modeling is a powerful technique. Yet, if the skill exists at all in a company, it is often outside of the IT organization and under utilized for managing the companyís information resources.

This presentation will trace the evolution of process modeling and demonstrate some basic skills that should be useful to all data professionals. A practical application of process modeling to program management and data warehousing ROI will be illustrated. If time and audience size permits, we will pursue a process modeling exercise to demonstrate the technique.

Speaker's Biography:

Dr. Robert P. Conway, Information Engineering Associates

Dr. Robert P. Conway is the founder of, and a Principal Consultant with Information Engineering Associates, a Denver-based consulting firm specializing in strategic planning, process re-engineering, data architecture and system integration. He has over twenty years experience as a data administrator and information system consultant in a variety of industries including financial services, manufacturing, oil & gas, telecommunications, retail, and health care. He is a certified facilitator, an adjunct faculty member at the University of Colorado and a frequent speaker at national conferences. His consulting practice focuses on data warehousing and DW as an architecture for legacy system migration and system integration. In addition to on-site consulting services, IEA provides training courses in Data and Process Modeling, Database Design, Data Warehouse Development, and Process Re-Engineering.

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Dear Members,

Several of us were present at the Brainstorm conference, which was indeed very well attended. I was following mostly the new Enterprise Architecture track, enjoying the company of several top-notch professionals, such as Ken Orr. At the end of the two days I was there, I came up with a drawing, which encapsulates the scope of any enterprise architecture, which I would like to share here with you.

I commend the Brainstorm event organizers for a very well planned and executed conference. I would recommend continued participation to that yearly event.

The chapterís Board of Directors is growing. I have the pleasure to announce Julie Burroughs, from CoreIntegration, has joined us as the chapterís new executive secretary. She will be adding her energies to ours to help us promote the chapter to information management related persons at all professional levels.

The chapterís coming activities are expected to be full of excitement, as the past strengthening of our finances allows us now to provide a small compensation for the speakers coming from outside of our area, giving us a wider choice and availability of renown presenters.

We have received already a good number of renewals and some new members too! If you havenít done so yet, now is a good time to renew, by Internet through PayPal, or with a check by mail.

Also, be sure to mark your calendar today for DAMAday: we have already two great speakers assured to come to our event. I will let Wendy announce who those persons are at our August meeting. And we are planning for more.

Francois Cartier
President, SF DAMA

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2006 SF DAMA Meetings Schedule
(All meetings start at 8:30 a.m. and are at the following location unless otherwise noted.)
Date Topic / Presenter / Location
September 6, 2006 Modeling The Baseball Game
David Hay, Genentech
Meeting Location To Be Announced
October 4, 2006 Best Practices for Data Security: Implementing the Missing Piece through Metadata
Jason Tiret, Embarcadero Technologies
Meeting Location To Be Announced
October 23-24, 2006
XML and Data Management Workshop
Peter Aiken
Meeting Location To Be Announced
November 1, 2006 No Meeting Scheduled

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