FEBRUARY 2007 NEWSLETTER ..


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PRESIDENT'S MESSAGE

Dear Members,

At our last meeting in January, we enjoyed Chris Date's presentation on a new topic he hadn't spoken on before: competing perceptions about data availability in databases vs. on the Web, especially in regards of the meaning of the "null" value. His wide recognition and speaking abilities made the presentation a treat to listen to. For next year and following, the only time Chris would be available would be in February, since he is pretty well booked from March on, every year.

February 7th we have Jeff Perkul who will present an approach on how to bridge the gap between the Entity-Relationship and the XML worlds. Please note the change of venue. We will meet at SCIF in San Francisco instead, the same location for the March meeting.

Elections to the board of directors are coming: nominations in February, followed by elections in March. The new board will take office 1st of April. Five members of the board have indicated their intent to continue serving, though for most in new positions, and a member of our chapter has already indicated an interest to join us. Since there is a total of nine positions, we need three more volunteers. The positions for which I do not have a commitment are: Program Director, Resource Director, DAMAday Director. Please look at our web site at http://www.sfdama.org/sfdama_board_responsibilities.htm for the description of responsibilities for these positions.

The DAMA International Symposium this year is in March, from Sunday the 4th to Thursday the 8th in Boston. At least four members of our local chapter: Danette McGilvray, Jeff Pekrul, David Plotkin, and Mehmet Orun, will be there as presenters, putting our chapter on the international map, joining renown speakers as Peter Aiken, Graeme Simsion and John Zachmann.

We will have individual and board member participation at this year's DAMA International conference and we will be on the look out for interesting topics and good speakers. Also, we are getting ready to finalize the rest of the year's program (did you know our program through June is posted on our blog?) as well as identifying topics for the DAMA Day. If your company is working towards specific initiatives or you are interested in a particular topic, email our program director, Mehmet Orun, at programs@sfdama.org. We will seek to incorporate the material. You can use the same email address to submit presentation ideas, whether you are looking to brainstorm for your internal work, getting ready for a conference, or simply want to share your thoughts.

The following week, during our March meeting after our chapter board of directors' elections, we will have John O'Brien telling about four emerging technologies and how we can leverage them in our environments.

The following month, in April, we have Michael Scofield introduce us to Geographic Information Systems (GIS) Data Management. In May, Charles Betz will talk about Enterprise Architecture. In June, David Pilati will give us a workshop on Facilitation. For more information on these upcoming events, please consult the Communication Director's blog.

My thoughts for the month are about SO, or "Service Orientation". I have seen in a few years many SO (Service Oriented) this and SO that, which followed the emergence of SOA (SO Architecture), like SOE (SO Enterprise), SOP (SO Programming), SOO (SO Objects) SOBI (SO Business Intelligence), SONA (SO Network Architecture), SODA (SO Database Architecture), SOAP (SO Application Platform), SOC (SO Clients or Computing), SOM (SO Middleware), and so on. All of that looks a little bit like pie in the sky (how we should manage, plan, analyze, design, etc.) from different perspectives. What seems to be missing is an implementable infrastructure that supports all of that; could I recommend SOI for "SO Infrastructure"? Too late! Someone already came up with SOI (SO Integration).

See you on the 7th.


François Cartier
President, SF DAMA



SF DAMA Meetings Schedule




Jeff Pekrul
February 7, 2007
SCIF
1 South Van Ness Ave.
San Francisco, CA 94103

"Designing Canonicals for SOA: Bridging ER and XML Worlds "

Please RSVP to Manickam.Raj@gene.com

John O’Brien
March 13, 2007
SCIF
1 South Van Ness Ave.
San Francisco, CA 94103


"Emerging Technologies Shaping the Future of Data Warehouses and Business Intelligence "

Please RSVP to Manickam.Raj@gene.com



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Jeff Pekrul - February 7, 2007

Click for Directions to State Compensation Insurance Fund in San Francisco

8:30 - 9:00 Continental Breakfast
9:00 - 9:15 Welcoming Remarks
9:15 - 10:15 Designing Canonicals for SOA: Bridging ER and XML Worlds
10:15 - 10:30 Break
10:30 - 11:45 Continued Presentation
11:45 - 12:00 Questions and Wrap-Up
12:00 - Lunch Restaurant (to be announced at the meeting)

February 7, 2007
Jeff Pekrul, Data Architect, Genentech Inc.
Designing Canonicals for SOA: Bridging ER and XML Worlds If logical data models reflect the business view, one can think that they would be a strong basis for defining canonical structures to enable service oriented architecture, application agnostic archiving, etc. The challenge lies defining structures that can be implemented in the 'real world', with master data management repositories, inconsistent reference data across applications, and groups that may not agree with names and definitions. This session will be based on actual lessons learnt in seeking to tackle the above, what worked, what did not work, how one can go from an ER model (which is a bidirectional graph) to one or more XML schema structures depending on the technical/business need. Presenter: Jeff Pekrul, Data Architect, Genentech Inc. Jeff Pekrul is a data architect in the Business Solutions Engineering group at Genentech, responsible for canonical model development, and support of data integration projects that use EII technology. Prior to Genentech, Jeff worked as a data modeler/data architect at Charles Schwab, Harmony Software and AT&T. Jeff has modeled databases in support of customer-facing applications in several industries, and has experience with data warehouse modeling as well. Jeff has an MS in Information Systems Management, and is a member of the San Francisco chapter of DAMA.





John O’Brien - March 13, 2007

Click for Directions to SCIF in San Francisco
Please RSVP to Manickam.Raj@gene.com

8:30 - 9:00 Continental Breakfast
9:00 - 9:15 Welcoming Remarks
9:15 - 10:15 Emerging Technologies Shaping the Future of Data Warehouses and Business Intelligence by John O'Brien
10:15 - 10:30 Break
10:30 - 11:45 Continued Presentation
11:45 - 12:00 Questions and Wrap-Up
12:00 - Lunch Restaurant (to be announced at the meeting)

March, 2007
John O'Brien
Abstract: Emerging Technologies Shaping the Future of Data Warehouses and Business Intelligence
In this presentation, John will present four specific emerging IT technologies. You will gain a better understanding of these technologies, their value proposition, and trends adopted early in many companies today that we can expect to become mainstream in the future. We will examine how each technology could affect production DWs and BI architectures, designs, operations, and strategies. This entertaining course takes a look at the latest “buzz” in technology and explores how it will shape the next generation of data warehouses and business intelligence.

• The role(s) of data warehouses in service-oriented architectures (SOA)
• About the EII technology, terminology, and applicability
• How "appliances" are changing the rules of data warehouse architecture and adding value
• The promise of GRID and utility computing
About the Presenter

John O’Brien, CBIP, is the president and executive architect of Zukeran Technologies, a firm specializing in data warehouse systems architecture and strategy. John’s 17-year career in IT and engineering is comprised of longer, in-depth engagements and provides a unique insight into data warehouse evolution. He has extensive hands-on knowledge of all phases of IT projects and architectures (particularly related to the architecture and management of ongoing growth and evolution of large-scale real-time systems and processes), further supported by a BS in engineering and an MBA.



Data Management Association, Inc., San Francisco Bay Area Chapter
268 Bush Street, Suite 2523, San Francisco, CA 94104
http://www.sfdama.org/.
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