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A recent study showed that IT Managers spend much more time looking for information to do their daily jobs and go through a higher percentage of poor quality, poorly integrated data than most others in corporations. Many organizations have Enterprise Architecture and Governance initiatives. As Data professionals, we are often an underutilized resource to help IT overcome its own data problems.

This month, we have a great presentation to share a practitioner's insights with you as well as others from your organization as well as IT management. Charlie Betz, enterprise architect, evangelist of ERP4IT, and published author on "Architecture Patterns for IT Service Management (ITSM), Resource Planning, and Governance" is our presenter in May. Charlie will discuss how to manage IT's internal assets, which starts with understanding what those assets are, how the information is or should be collected, and presented. Having seen Charlie present a number of times and read his book, which is on the book shelf of many IT manager and architects since it came out few months ago, I can highly recommend him.

We need your help to get the word out. Please pass on the event details to others in your organization. Change Management, Asset Management, Enterprise Architecture, IT Portfolio Planning, or other ITIL initiative project teams can strongly benefit from this. I also realize many of you come from different parts of the bay area. I hope that the semi-central location of this month's meeting at Genentech, with shuttles from BART and CalTrain stations as well as easy and free on site parking will increase the chances you will attend.

PS: We recently looked over topic and speaker candidates for the next 12 month period. We are also seeking to increase locations to Silicon Valley/Lower Peninsula regions. If your location is available to host such an event, please let us know. You can contact our resource director, Jeff Pekrul at

Thank you

Mehmet Orun
Chapter President
San Francisco DAMA


Charles Betz - May 1, 2007

Click for Directions to Genentech in South San Francisco.

Please RSVP to

8:30 - 9:00 Continental Breakfast
9:00 - 9:15 Welcoming Remarks
9:15 - 10:15 The Barefoot Cobbler's Child: An Enterprise Architecture for IT Governance
10:15 - 10:30 Break
10:30 - 11:45 Continued Presentation
11:45 - 12:00 Questions and Wrap-Up
12:00 - Lunch Restaurant (to be announced at the meeting)

The Barefoot Cobbler's Child: An Enterprise Architecture for IT Governance

Enterprise information technology is under increasing pressure to demonstrate value, transparency, and responsiveness. Project and security failures, escalating operational expenses and unstable production systems have combined to result in significant public criticism and executive disfavor. Disciplines such as Enterprise Architecture, IT Governance, Portfolio Management, and Service Management are evolving in response.

However, the IT capability in most large organizations is still partitioned into high-walled functional silos, characterized by frictions between strategists, developers, and operations staff. Enterprise modeling and process improvement techniques have been used throughout all aspects of business, but the weakest area of their application has been enterprise IT itself.

Based on the presenter's forthcoming book, enterprise modeling techniques will be used to outline an enterprise architecture for large-scale information technology itself.

Topics include:
• A value chain approach to understanding IT process and its requirements
• A conceptual information model for the IT domain
• Distributed system architectures and integration patterns for enabling the IT value chain

About the Presenter
Charles Betz is a Senior Enterprise Architect, and chief architect for IT Service Management strategy for a US-based Fortune 50 enterprise.

He is author of the forthcoming Architecture and Patterns for IT Service Management, Resource Planning, and Governance: Making Shoes for the Cobbler's Children (Morgan Kaufman/Elsevier, 2006, ISBN 0123705932).

He has held architect positions for Best Buy, Target, and Accenture, specializing in IT governance, ERP systems, enterprise application integration, metadata, and configuration management. He holds a summa B.A. in Political Science and a Master of Science in Software Engineering, both from the University of Minnesota.

He is an active member of the professional community, belonging to the IT Service Management Forum, IEEE, ACM, and Data Management Association (DAMA). He presents frequently both locally and nationally to professional associations and conferences.

He is the sole author of the popular weblog.

Charlie lives in Minneapolis, Minnesota with his wife Sue and son Keane.

David Pilati - June 6, 2007

Directions to Kaiser Permanente, Pleasanton

Please RSVP to Jeff Pekrul

8:30 - 9:00 Continental Breakfast
9:00 - 9:15 Welcoming Remarks
9:15 - 10:15 The Power and Promise of Facilitation
10:15 - 10:30 Break
10:30 - 11:45 Continued Presentation
11:45 - 12:00 Questions and Wrap-Up
12:00 - Lunch Restaurant (to be announced at the meeting)

The Power and Promise of Facilitation

Facilitation is defined as the act of assisting or making easier the progress or improvement of something. It is a style of interaction that draws from the resources of others, empowering them and involving them while enhancing everyone’s learning. This style can be used for training, coaching, running meetings, team-building, building consensus, resolving conflict and even transforming organizations. Simply put, the ability to facilitate others is a powerful leadership skill.

This workshop explores and demonstrates what facilitation is and how it can be used to assist or make easier a variety of business activities. This world class workshop is based on one designed, developed and delivered for Promatch, a Silicon Valley career transition agency, where its implementation resulted in significantly upgrading all their other offerings. Using a highly interactive design, you will have the opportunity learn by doing and improve your skills at being a better facilitator.

About the Presenter:
David Pilati, is an Executive Communication and Facilitation Coach, Pilati and Associates

David is an executive coach and recruiter with a diverse background in driving organizational change, interpersonal skill building, leadership development and mediation, as well as extensive experience in engineering R&D and education.

David’s coaching experience has included providing executive coaching services to a financial services company, a Silicon Valley networking company, one of the big three international strategic consulting firms, both pharma and biotech companies, a software company, a major oil company and the US Navy. These engagements resulted in improved executive performance: improved abilities to communicate, think strategically and build relationships, improved global operations and more rapid development of bench strength, for example. Additionally, David developed and facilitated a one-year leadership-training program for Paranet, which included facilitation and coaching for each participant.

Data Management Association, Inc., San Francisco Bay Area Chapter
268 Bush Street, Suite 2523, San Francisco, CA 94104
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