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Dear Members,

For those of you that attended our September meeting, I would like to start by apologizing for the logistical problems we had with our speaker and not being able to attend a session with you on "Using Business Intelligence to Develop KPIs". We also received an apology from our speaker's organization and we are jointly working together to reschedule Christine as soon as possible.

We have exciting news as the DAMA Day program is now complete and will be posted on our website very soon. This year we are doing something different that should give you additional learning and networking opportunities, and simply get more bang for your time and financial investment. Since SoA (Services Oriented Architecture) brought integration and data worlds even closer together, we decided to to try a joint event with the Integration Consortium, a vendor and technology neutral professional organization, whose mission is very similar to our own. The event will be on Thursday, December 13th and will have two tracks all day. We will have sessions on data quality, organizational structure, best practices, industry offerings, and a debate at the end where we hope the views of two different worlds give us a better integrated one at the end. Look for another message in the next week or so with event details.

While DAMA Day should be very exciting, so is our next event on October 10th on Business Metadata, Capturing Enterprise Knowledge by Lowell Fryman. Lowell is a recognized expert in data management and most recently published on capturing business metadata with other well known names such as Bill Inmon and Bonnie O'Neil. I had reviewed some of the books chapters before it was published and I can tell you that the time investment should be well worth it. I also understand that there will be an opportunity to win one or more free copies. I also want to take this opportunity to thank Kaiser for hosting this event for us.

Looking forward to seeing you all.


PS: While our individual membership renewals are going great, we still need to get many of the corporate memberships renewed. In the next couple of weeks, you may be contacted regarding corporate memberships which also gives you a nice discount at DAMA Day. Looking forward to your support as we complete this renewal period.

Mehmet Orun
Chapter President
San Francisco DAMA

Lowell W. Fryman - Business Metadata: Capturing Enterprise Knowledge
October 10, 2007

Directions to Kaiser Pleasanton: 4460 Hacienda Drive, Pleasanton, California, 94588-8618

Please RSVP to Jeff Pekrul

8:30 - 9:00 Continental Breakfast
9:00 - 9:15 Welcoming Remarks
9:15 - 10:15 Business Metadata: Capturing Enterprise Knowledge
10:15 - 10:30 Break
10:30 - 11:45 Continued Review and Working Session
11:45 - 12:00 Questions and Wrap-Up
12:00 - Lunch Restaurant (to be announced at the meeting)

Business Metadata: Capturing Enterprise Knowledge

Presenter: Lowell W. Fryman, Director Service Delivery - Data Integration Solutions, VIP Consulting

This presentation introduces a new technique for providing enterprise business clarity. Wisdom comes from understanding and being able to apply that understanding in practical ways to solve business problems. Business metadata adds business context to data, in the language of the business. This is a huge enabler, allowing business people to go forth and conquer problems with confidence, because they can access and understand what their automated systems tell them. This presentation is a summary of the author’s new book on business metadata, “Business Metadata: Capturing Enterprise Knowledge”, due out in the fall of 2007.

Attendees will learn:

How to engage business people to provide and use business metadata to understand their data better How to use business metadata to add understanding to enterprise programs such as CDI/MDM, Ontology/Taxonomy, or business intelligence How to capture business knowledge and then share it through the enterprise How to express metadata in the language of the business and promote the implementation How to roll-out a business metadata collaboration application to support your CDI/MDM, DW/BI, or Metadata programs How to establish a governance environment for long-term success

About the presenter: Lowell is recognized as a thought leader in enterprise application integration and business intelligence applications, having hands-on experience with over 70 business intelligence implementations. He has also been recognized by W. H. (Bill) Inmon, and is a contributor to six of his books. Mr. Fryman is a co-author of the book “Business Metadata: Capturing Enterprise Knowledge”.

Lowell is a member of the Curriculum Advisory Board for Data Warehousing, Daniels College of Business, Denver University. Additionally, he is the current President of DAMA-Rocky Mountain Chapter (RMC) and an active speaker at international conferences.

Lowell has developed technology best practice courses and trained thousands of professionals in data warehousing, data quality and enterprise application development. Recently he has lead teams in the implementation of enterprise Metadata repositories, business intelligence applications, and business intelligence Centers of Excellence for major international corporations.


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