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President's Message 

Dear Members,

Happy October.  We are two months away from our annual DAMA Day with Bill Inmon as the key note speakers and others being lined up.  Much thanks to Diby, our program director for spearheading this effort.

Our speaker this month is no less exciting.  Many of you know Danette McGilvray as a local chapter member or perhaps a speaker from many different conferences she presents at.  She is well known in areas of data and information quality, most recently participating as a member of the Data Quality Certification exam experts panel.  

This month's presentation is even more special as Danette will not only be presenting on "Executing Data Quality Projects, Ten Steps to Quality Data and Trusted Information", but will be donating one of her newly published books with the same title that provides an end-to-end methodology on this very topic.  We really are proud of Danette and appreciate her ongoing support of our chapter's activities.

 We hope to see you in October and many future meetings to come.

 Until next month

 Mehmet Orun

Chapter President

San Francisco DAMA

Ten Steps to Quality Data and Trusted Information

October 8, 2008

Genentech, 611 Gateway Blvd.,South San Francisco, CA 94080
Click for Map

Please RSVP to Mani

8:30 - 9:00

Continental Breakfast

9:00 - 9:15

Welcoming Remarks

9:15 - 10:15


10:15 - 10:30


10:30 - 11:45

Presentation Cont.

11:45 - 12:00

Questions and Wrap-Up

12:00 - Lunch

Restaurant (to be announced at the meeting)


Ten Steps to Quality Data and Trusted Information


Do these situations sound familiar? Your company is involved in a data integration project such as building a data warehouse or migrating several source systems into an ERP (Enterprise Resource Planning) application. Data quality issues are impacting the project timeline or users are distrustful of the information that is provided. Whether you are just starting the project or are already in production, it is not unusual to find that information quality issues prevent the company from realizing the full benefit of their investment in the new systems. Join us to learn practical approaches to improving the quality of information. Learn about:

        The Framework for Information Quality

        Dimensions for Measuring and Managing Data Quality

        Techniques for Assessing the Business Impact of Information Quality

        Ten Steps to Quality Data and Trusted Information™

These techniques apply to all types of data (finance, manufacturing, sales and marketing, human resources, order management and so forth) and all types of organizations (businesses and corporations, educational institutions, government agencies, and nonprofits) – because all depend on information to succeed.  Come with your particular needs in mind, discover how these topics apply to your situation, and learn realistic methods for improving information quality.


There will be a drawing for a free book for attendees and Danette can sign books also. It's best if people order from Amazon ahead of time since she will only have a couple of books there to sell. Link to Amazon: Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information (TM) or you can click on the link from her website at www.gfalls.com.

About the Presenter:

Danette McGilvray is President of Granite Falls Consulting, Inc., a firm specializing in information quality management and data governance.  As principal consultant she uses her expertise to help clients in many industries. Projects include enterprise data integration and information quality and governance programs, data warehousing strategies, and best practices for large-scale ERP data migrations for Fortune 500 organizations.  SF DAMA is proud to have Danette as a long-time member of the chapter.

An accomplished program and project manager and facilitator, she has worked with people in all levels of the organization and from all functional areas, giving her a perspective of the challenges of information management based on real-life experience.  This experience formed the basis of her book, Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™, (Morgan Kaufmann Publishers, 2008) which is now available at major booksellers.

Danette is an invited speaker at conferences throughout the US and Europe, where she trains other industry experts in enterprise information management and data stewardship. She is a faculty member for The Data Warehousing Institute (TDWI) and is a member of DMReview.com's Ask the Expert panel, which allows business intelligence and data warehousing professionals to ask questions of industry leaders. She has been profiled in PC Week and HP Measure Magazine and was an invited delegate to the People's Republic of China to discuss roles and opportunities for women in the computer field.

Data Management Association, Inc., San Francisco Bay Area Chapter
268 Bush Street, Suite 2523, San Francisco, CA 94104
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