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Meeting is June 10 at Franklin Templeton in San Mateo (see below)

8:30 - 9:00

Continental Breakfast

9:00 - 9:15

Welcoming Remarks

9:15 - 10:00

CA: Conceptual & Logical Modeling concepts and accelerators/differentors/power features in ERWin

10:15 - 11:00

Embarcadero: Physical Modeling (Dimension, XML, etc) concepts and accelerators / differentors / power features in  with ER/Studio

11:15 - Noon

Sybase: Data Architecture for the Enterprise, reports, deliverables, capabilities, ... (given many may be more traditional modelers not aware of other capability such tools can offer)  

12:15 - 12:45

Panel (5 minute "perspective" by each speaker, followed by open Q&A)

1:00 - Lunch

Restaurant or Cafeteria (to be announced at the meeting)


Presentation Description:

Data Modelers and Data Modeling has been a part of data management and information technology for a long time. Over the past several years, starting with large COTS (Commercial Off The Shelf) applications followed by DOT COMs and SOA, fit and use of this competency has come to question, while the practice continued to evolve in many organizations. Software vendors also followed these trends, looking at where the demand was moving to improve their tools to better serve their customers.

In this facilitated session, we will have product managers from three top data modeling solution providers, walking us through both data modeling best practices and latest capabilities in:

  • Conceptual & Logical Modeling with ERWin as the platform, Ed Bantegui, CA

  • Physical Modeling for Dimensions and XML with ER/Studio as the platform, Jason Tiret, Embarcadero

  • Data Architecture for the Enterprise with Power Designer as the platform, Matt Creason, Sybase

The presentation will be followed by a panel and Q&A on where the challenges and solutions are with these tools.

During the breaks, you would be able to network with each other as well as ask our vendor participants specific questions on their products whether you are new to modeling, these tools, or a pro looking for the best practices.

Given the breadth of the topics and background of the presenters, in addition to breakfast we will provide a light lunch during the panel discussions to allow for greater interaction and networking.


Ed Bantegui is Sandhill's Sr. Technical Consultant for North America, responsible for Pre-Sales, and Customer Support. He has worked in the IT environment since 1989 in Application Development, Database and Software Change Mgmt tools and Data Modeling. He carries over 20 years of experience in the IT field.  

As Sr Technical Consultant, Ed provides pre-sales consulting, education and support for CA's Data Modeling Suite which includes ERwin Data Modeler, Process Modeler, Model Manager, Model Validator and ERP options for SAP, PeopleSoft, JD Edwards, as well as the newly added ERwin Data Profiler.

Ed presents regularly at industry conferences such as CA World, TDWI, and CA ERwin User Groups.

Jason Tiret, Director of Modeling and Design Solutions at Embarcadero Technologies, has over a decade of experience in data modeling, metadata and database management and currently manages Embarcadero’s entire product line of award-winning modeling solutions. In this role, he has consulted with many Fortune 500 companies, published articles for various industry magazines and has been a frequent speaker on the topics of data architecture, metadata and data governance.

Matt Creason, Principal System Consultant, Sybase, Inc. has worked and consulted in application development and enterprise architecture for over 15 years. His employers and clients include Fortune 500 companies and Federal, State, and Local governments – for whom he has provided modeling, SDLC, and application development services.  The author of many articles for industry publications, Matt currently serves as Principal Systems Consultant with Sybase, and is a PowerDesigner product specialist.

Data Management Association, Inc., San Francisco Bay Area Chapter
268 Bush Street, Suite 2523, San Francisco, CA 94104
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