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October 2009 NEWSLETTER



by Robin Taylor

Assembly Hall A
2600 Camino Ramon, San Ramon, CA 94583

Please RSVP to Mani

8:30 - 9:00

Continental Breakfast

9:00 - 9:15

Welcoming Remarks

9:15 - 10:15


10:15 - 10:30


10:30 - 11:45

Presentation Cont.

11:45 - 12:00

Questions and Wrap-Up

12:00 - Lunch

Restaurant or Cafeteria (to be announced at the meeting)


Presentation Description:

In the Information Resource Management business, we have two august bodies to turn to for guidance as we grapple with understanding our enterprises and building truly useful databases.  Both John Zackman and the ANSI have laid valuable groundwork with their framework and 3 schema architecture.  Their basic premise is that the concept of different views of the system is critical for success.  Zackman makes a strong case for owner’s, architect’s, and builder’s views of systems and the ANSI defines conceptual, logical and physical views.

However, we need more than just these three views.  It is in the area of analysis that we need the most help.  It turns out that owners and architects, the parties who use the conceptual and logical views, need at least 5 different views of enterprise information.  These 5 views form the first layers of the architecture.

I first presented this architecture 18 years ago and have continued to develop and refine the concepts.  This will be the new and improved version that incorporates experiences and feedback gathered over the intervening years.


Robin Taylor has more than 25 years of experience in Information Technology in a variety of roles and industries.  As a member of a three person team, using data centric techniques, he created 4 complete vertical applications in the contact center market, bringing in $75 Million in revenue for a Silicon Valley start up in two years.  Using logical, physical and access modeling, he coached a team that designed a new membership database that the DBAs were able to implement in one day, due to the clarity and completeness of the design.  As a system integrator for a telecommunications enterprise, he integrated 40 databases to facilitate provisioning and billing of early broadband applications.  He is a meta data analyst with Fireman’s Fund Insurance and a DAMA presenter and attendee for 25 years.

Data Management Association, Inc., San Francisco Bay Area Chapter
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