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August 2011 NEWSLETTER 

 August 10 Meeting at Franklin Templeton -

Modeling the Enterprise – A Practical Approach

Job Postings: Please see http://sfdama.org/HTML/sfdama_job_postings.htm.


Franklin Templeton Investments -
One Franklin Parkway Building 970, 1st Floor, San Mateo, CA 94403

Please RSVP to Mani and tell him if you plan to attend in person or virtually.

See Below to attend virtually via Webex 

8:30 - 9:00

Continental Breakfast

9:00 - 10:15

Welcoming Remarks & Presentation

10:15 - 10:30


10:30 - 11:45

Presentation Continues

11:45 - 12:00

Questions and Wrap-Up

12:00 - Lunch

Restaurant or Cafeteria (to be announced at the meeting)


Title: Modeling the Enterprise – A Practical Approach 


In this session, we will drill down into best practices required to start and implement an architecture initiative.  In moving from project-centric management to enterprise focused architecture management, there will be many new roles and techniques.  We will discuss how best practice organizations worldwide have successfully adopted architecture as a unifying discipline to achieve better business intelligence, succeed with merger and acquisition or other integration initiatives, and prepare for business transformation and IT platform shifts to technologies like service architectures and cloud computing.  

Areas covered will include roles and responsibilities, frameworks (like Zachman, TOGAF and DoDAF), methodology and tools that are key to architecture initiative success.



Matt Creason, Principal System Consultant with Sybase

Matt Creason has worked and consulted in application development and enterprise architecture for over 15 years. His employers and clients include Fortune 500 companies and Federal, State, and Local governments – for whom he has provided modeling, SDLC, and application development services.  

The author of many articles for industry publications, Matt is a Zachman Certified Enterprise Architect, and currently is a Principal System Consultant with Sybase serving as a Modeling and Metadata specialist.

WEBEX Instructions

Topic: SFDAMA August Meeting
Date: Wednesday, August 10, 2011
Time: 8:45 am, Pacific Daylight Time (San Francisco, GMT-07:00)
Meeting Number: 628 975 404
Meeting Password: dama

To join the online meeting (Now from mobile devices!)
1. Go to https://sfdama.webex.com/sfdama/j.php?ED=178226202&UID=0&PW=NNjVjNTJhNGNj&RT=MiM0
2. If requested, enter your name and email address.
3. If a password is required, enter the meeting password: dama
4. Click "Join".

To view in other time zones or languages, please click the link:

To join the audio conference only
Call-in toll number (US/Canada): +1-408-600-3600

Access code:628 975 404

For assistance
1. Go to https://sfdama.webex.com/sfdama/mc
2. On the left navigation bar, click "Support".

To add this meeting to your calendar program (for example Microsoft Outlook), click this link:


Data Management Association, Inc., San Francisco Bay Area Chapter
268 Bush Street, Suite 2523, San Francisco, CA 94104
Please contact Wendy to be removed from distribution


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