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October 2011 NEWSLETTER

Virtual Meeting on October 12th

Data Virtualization for Agile Business Intelligence Systems and Virtual MDM

Job Postings: Please see http://sfdama.org/HTML/sfdama_job_postings.htm.

October 12th SF-DAMA meeting (Virtual Only- see below) from 11:00 A.M. to Noon.

  See below and RSVP to Mani. 

Title:  Data Virtualization for Agile Business Intelligence Systems and Virtual MDM


A lot of informational applications rely on data warehouse solutions and a traditional waterfall approach to designing business intelligence systems.  Also millions of dollars are being spent on elaborate Master Data Management solutions involving a physical master data hub.  In the age of rapidly changing data, data sources and business context, are these systems DOA?

Data Virtualization, which abstracts and allows loose coupling of data consumers and data sources, provides not just a technology, but also a new way of thinking about information management at a time when the complexity and volume of data, and the heterogeneity of sources is growing exponentially. This session covers the value that Data Virtualization can add to data warehouse architectures and business intelligence initiatives to provide more flexibility at lower cost, enable self-service BI, operational BI, rapid prototyping, and real-time analytics. It also looks at why deploying a virtual MDM makes more business sense than a physical MDM.

The concepts will be made real in a short demo using a leading Data Virtualization platform.

Key Topics:

  • Data Virtualization -  concepts, how it works, benefits, performance

  • Using Data Virtualization for Agile BI and Data Warehouse Extensions

  • Benefits of Virtual MDM and how it can evolve and complement physical MDM


Suresh Chandrasekaran is Senior VP, North America & APAC at Denodo Technologies.  He is a frequent speaker at conferences on Enterprise and Web technologies. Prior to Denodo, Suresh held product management, marketing and executive roles at Vitria (BPM / ESB), Epicentric/ Vignette (Enterprise Portals), AltaVista /Compaq (Search) and was a management consultant with  Booz Allen Hamilton. Suresh has undergraduate degrees from India and an MBA from the University of Michigan. 

Gotomeeting details:

1.  Please join the meeting. br /> https://www1.gotomeeting.com/join/353222089

2.  Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.

United States phone: 909-259-0011

Access Code: 353-222-089
Audio PIN: Shown after joining the meeting

MMeeting ID: 353-222-089

Data Management Association, Inc., San Francisco Bay Area Chapterr /> 268 Bush Street, Suite 2523, San Francisco, CA 94104
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